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Corporate Culture: Problems and Limitations of ...
13,99 € *
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Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences, Nürnberg (IOM), course: HR Management, language: English, abstract: Corporate culture is an important phenomenon of organizations. Values, visions, norms, language, beliefs and habits of the organization are fixed in the cultures contents. A good working culture is important for the company's success and profit situation. The globalization leads to a dramatic process in the economic markets. Takeovers, cooperation and mergers are typical consequences of the new economic era. This market process is also responsible for the collision of corporate cultures. Different needs justify that willful intervention in the culture system after a takeover. Dissatisfaction, isolation and inefficiency are only a few reasons why a cultural change is recommendable. For a successful change it is decisive to know everything about the old culture and to know what to do for changing it. Several theoretical models and strategies have been developed for this issue. The most reason why a change fails is that problems and limitations have not been taken into consideration or have not been handled the right way. Culture guides should lead the employees thru the changing process and should help orientating.The change of a culture is a long way and many do are not patient enough to wait. The success of a change is based on many task but the important task is to recognize that problems occurring during the changing process are usual and the solving of these problems lead to the new culture. Problems are indicators for mistakes or wrong planning which have to be solved. Changing operators have to recognize problems as chance for succeeding.

Anbieter: Dodax
Stand: 20.10.2020
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Potential of Mobile Applications in CRM
39,99 € *
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Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, International Business School Nürnberg, course: International Business & Management - Potential of Mobile Applications in CRM, language: English, abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it´s constantly growing. News are preferably read on the phone, shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen!"[...] Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician." (Quote: Google´s Chief Economist, Hal Varian)"[...] it is essential for companies to act, not to react, predicting, not observing market developments, in order to ensure future success.""A company needs to manage customer relations instead of products."

Anbieter: Dodax
Stand: 20.10.2020
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Opportunities and Risks of Closed-End Funds for...
15,99 € *
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Seminar paper from the year 2013 in the subject Business economics - Investment and Finance, grade: 1,3, University of applied sciences, Nürnberg (IOM), course: International Investment & Controlling, language: English, abstract: Capital markets provide many investment opportunities, but CEFs offer the possibility of high returns and attractive alternative investments. The fund subjects can vary and so many categories have been established during the last decades. Today, investments in real estates, ships, renewable energy, planes, and other divisions are open for private and corporate investors. The main challenge for the investor is to understand the product, which is essential for an investment decision. The conception and operative stage of a fund is complex and sophisticated why many investors keep distance to these type of investments. The previous market development has shown that there are many risks and opportunities given which have to be considered. An evaluation of these aspects is cru-cial to the investment success and should be clearly observed. The legislator has stan-dardized the information system of CEFs to offer the possibility of well-arranged in-formation which is intelligible to all. Summing up, an investor has to identify the main risks and opportunities of a CEF investment and then to evaluate the possible return consistent with his portfolio strategy.

Anbieter: Dodax
Stand: 20.10.2020
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Market Entry Strategies for Saturated Markets
24,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of applied sciences, Nürnberg (IOM), course: Marketing, language: English, abstract: Executive Summary: This assignment occupies with the challenges of market entry strategies in saturated market, especially in the fashion industry. A new market entry needs a specific prepar-ing. Many environmental tasks of the investment have to be cleared before entering a new market. The right combination of market entry strategies help to succeed such a huge investment. Exporting, licensing, franchising, joint ventures and direct investments are some possibilities how a market entry strategy can look like but finding the right strategies for the given market situation is a difficult issue. Every strategy has ad-vantages and disadvantages which have to be considered if the investment should lead into a success. And as already mentioned, a saturated market is not a usual market, it has specific challenges which have to be managed. A market entry in a saturated market can only be successful if the company wins market shares from other competitors and the challenge is to find out how this can work. The Adidas Group showed how they could enter the US sports fashion market which is a saturated market, too. The company used a mix of the named strategies to win market shares in the host-country. And that is the way how to manage these challenges; every market entry in saturated markets has to be planned carefully and all influencing factors have to be considered. There is no general roadmap either every market entry needs its own map developed.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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Nokia's Marketing Strategy- Analysis and Recomm...
23,90 CHF *
zzgl. 3,50 CHF Versand

Scholarly Research Paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, International Business School Nürnberg, language: English, abstract: This report is to provide a theoretical framework analysis of Nokia's current marketing strategy amid the hypercompetitive smartphone segment on the German market. In order to analyse the external and internal influences, this report commences with the PESTLE and SWOT analyses and evaluates Nokia's competitive advantages. It is going to provide an in-depth description of a segmentation analysis, targeting and positioning strategies. In the second part of the report the reader will achieve understanding on Nokia's chances to maintain their brand relevance to their target group. This is followed by recommendations on how to improve the current marketing situation and an overview of Nokia's alternative strategic approach along with the resources and capabilities they require for increasing their market share, profitability and value creation. The main conclusions made in this report are to highlight the main range of products and the constantly altering product names, which is done to make products appeal more familiar to consumers. The second scenario suggests going a different way by inventing a control panel for household appliances. The research for the analysis comprises of a qualitative approach based on industry experts, internal documentation such as Nokia's financial statements, market reports and public announcements relevant to the marketing strategy.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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Blue Ocean Strategy in the Hotel Sector
43,90 CHF *
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Bachelor Thesis from the year 2013 in the subject Hotel Industry / Catering, grade: 1,7, International Business School Nürnberg, course: Hotelmanagement, language: English, abstract: The hospitality industry experiences abundant growth rates, although it is one of the world's toughest markets. Therefore, entrepreneurs need to aim for differentiation in order to gain an uncontested market position. Blue Oceans are more than a natural wonder and a loophole for mass-market participants: It is an efficient strategy management tool that focuses on finding innovative business concepts and thus the key to success for adaptive companies. In contrast to saturated Red Oceans, Blue Oceans feature value innovation through an adjusted offering with costs benefits. Similar to the Darwin's 'Survival of the Fittest'-approach the Blue Ocean Strategy depends on customizing and enhancing an already existing concept with innovative features. In such highly competitive markets, monopolists - those who are able to find a market niche - exhibit the best chances for economic success. W Hotels and MotelOne are two well-established paradigms for innovativeness in the hospitality industry. While W Hotels succeeded in adopting an exclusive lifestyle hotel destination with a focus on design, fashion and music, MotelOne concentrated on a premium low-cost oriented design-approach. Together both parties reinvented their segment through implementing trailblazing new concepts combined with the value- adding design factor. Moreover, Blue Oceans need to eliminate dispensable options, as W is less formal and more liberal than all its competitors, whereas MotelOne discarded unprofitable amenities like telephones, minibars or room service. The economic surplus derives from wider target groups as well as higher profit margins, which is why trendsetting Blue Oceans are classified as a future-proof and promising corporate path.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
Zum Angebot
Corporate Culture: Problems and Limitations of ...
22,90 CHF *
zzgl. 3,50 CHF Versand

Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences, Nürnberg (IOM), course: HR Management, language: English, abstract: Corporate culture is an important phenomenon of organizations. Values, visions, norms, language, beliefs and habits of the organization are fixed in the cultures contents. A good working culture is important for the company's success and profit situation. The globalization leads to a dramatic process in the economic markets. Takeovers, cooperation and mergers are typical consequences of the new economic era. This market process is also responsible for the collision of corporate cultures. Different needs justify that willful intervention in the culture system after a takeover. Dissatisfaction, isolation and inefficiency are only a few reasons why a cultural change is recommendable. For a successful change it is decisive to know everything about the old culture and to know what to do for changing it. Several theoretical models and strategies have been developed for this issue. The most reason why a change fails is that problems and limitations have not been taken into consideration or have not been handled the right way. Culture guides should lead the employees thru the changing process and should help orientating. The change of a culture is a long way and many do are not patient enough to wait. The success of a change is based on many task but the important task is to recognize that problems occurring during the changing process are usual and the solving of these problems lead to the new culture. Problems are indicators for mistakes or wrong planning which have to be solved. Changing operators have to recognize problems as chance for succeeding.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
Zum Angebot
McDonald's Germany Facing External Difficulties...
23,90 CHF *
zzgl. 3,50 CHF Versand

Research Paper (undergraduate) from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, International Business School Nürnberg, language: English, abstract: The goal of this report is to provide a theoretical framework to analyse the current strategy of McDonald's in the hypercompetitive fast-food industry of the German market and the decline of guest count. In order to analyse the external and internal influences, this report will commence with Porter's Five Forces and the SWOT analysis. It will provide an in- depth description of the positioning strategy as well as an analysis of the marketing and operations departments. In the second part of the report the reader will also achieve understanding on how business procedures can be changed in order to keep McDonald's of interest. This is followed by recommendations on how to improve the current situation and give an overview of McDonald's alternative strategic approach to increase their market share as well as their profitability. The main idea of this report suggests McDonald's to dip into the blue ocean strategy with an extended range of products. Healthier and individualized products and the extension of the beverage portfolio along with a more emotional marketing campaign is thought to enhance consumers' loyalty. The research for the analysis comprises a qualitative approach based on industry experts, internal documentation such as McDonald's financial statements, market reports and public announcements relevant to the strategy.

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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Market Research Handbook
206,00 CHF *
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The fifth edition of THE HANDBOOK OF MARKET RESEARCH has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world. 'The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike.' Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD - International Institute for Management Development 'The completely revised ESOMAR Handbook enables market researchers to gain not only an excellent grasp of the full suite of available research techniques, but also a greater understanding and appreciation of how to achieve deeper business insights.' Prof. Dr. Frank Wimmer (Germany), Professor of Business Administration and Marketing, University of Bamberg & Member of the supervisory committee, GfK-Nürnberg e.V. 'With the advances in online research, the challenge of falling response rates and the increasing demand on research to impact business performance this is a much needed Handbook. It has a powerful futuristic outlook without compromising on the foundations of professional and technical integrity.' KN Tang (China Hong Kong), Chairman Emeritus, Asia Pacific, Nielsen 'Understanding consumers is the key to competitive advantage in today's markets. Many market research texts are purely about methodology, but the new Handbook goes much further than this by clearly demonstrating how to gain maximum value from market research in developing and implementing business strategy.' Peter Mouncey FMRS(UK), Visiting Fellow, Cranfield University School of Management 'This new Handbook demonstrates the core skills and know how inherent in modern market research techniques and methodologies, whilst also clearly showing the way for applying research in today's business environment.' Nelsom Marangoni (Brazil), Chief executive, IBOPE Solution

Anbieter: Orell Fuessli CH
Stand: 20.10.2020
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